To successfully establish a business presence online, one must carefully select the best CMS for their needs. By choosing the best CMS for yourself, you will maximise your own potential and benefits while ensuring that you can produce the highest quality website possible. This is especially important for users who intend to set up online stores. Shopify SEO Melbourne is a collection of SEO tweaks that are specific to the Shopify platform. While Shopify stores include some SEO-friendly features such as a blog and the ability to redirect, they can also cause SEO issues such as duplicate content. Right SEO implementation will definitely give better reach with quality customers; continue reading the blog to know more in detail!
Remove Duplicate Content First
In terms of SEO, the highest priority issue we’ve seen created by Shopify is duplicate content. Duplicate content occurs when the same or similar content appears on two different URLs. This causes problems for search engines because they may be unable to determine which of the two pages should be considered the canonical version. Furthermore, link signals are frequently split between pages.
Focus On Crawling And Indexing
After analysing a large number of Shopify stores, experts discovered some SEO items that are unique to Shopify in terms of crawling and indexing. It would be a good idea to share the ones that apply to Shopify because this is frequently an important component of e-commerce SEO. Shopify creates a robots.txt file for your store by default, with a number of prewritten “Disallow” commands. In most cases, Shopify’s default robots.txt rules are sufficient for most store owners.
Get Good Architecture Structured Data
You should also use “Article” structured data if you use Shopify’s blog functionality. This is an excellent schema type for informing Google that your blog content is more editorial in nature. Google appears to prefer “Article” over the other informational content schema because it is referenced in their official documentation.
Use Shopify Apps For Better Seo
While working with a developer who is familiar with Shopify is likely your best bet, here are some Shopify apps that can help improve the SEO of your site.
Crush.pics is a fantastic automated tool for compressing large image files. This is critical for most Shopify sites because many of them rely heavily on images.
Total Schema Markup: Use this app if you don’t have a Shopify developer who can add custom structured data to your site.
Smart SEO is an app that can add meta tags, alt tags, and JSON-LD documents.
Yotpo Reviews: With this app, you can add product reviews to your website, making your content eligible for rich review stars in the SERPs.
As Shopify usage grows, it will become increasingly important to understand the SEO implications of the platform. Hopefully, this guide has provided you with additional information that will assist you in making your Shopify store more visible in search engines.
Hope you found the above blog useful for improving your shopify seo and choose right Shopify SEO Agency to get the potential reach.