Thu. May 30th, 2024

Passage indexing is a relatively new search engine optimisation (SEO) development. It allows search engines to have more control over their results, and it gives webmasters more information about how their pages are performing. 

If you’re unfamiliar with passage indexing, this article will help clarify what exactly it is and how it works. SEO Agency Christchurch also guide on to explore the benefits of passage indexing for SEO and discuss how you can optimise for this new development in search technology.

What does Passage Indexing Actually Mean?

Passage Indexing is a natural language processing technique that helps search engines understand the meaning of sentences and paragraphs. It automatically creates a very useful data set for search engines to use as an index when determining how relevant a document is to search queries. 

Therefore, SEO Agency Christchurch experts says to improves how your website ranks in Google, Bing, Yahoo and other major search engines because it increases the quality of your content. In this way, passage indexing helps improve SEO on multiple levels:

  • Increases Rank: Content with proper headings, subheadings and paragraph structure will rank higher in SERPs (search engine results pages) because it’s easier for Google’s algorithms to understand what you’re talking about within each page on your site.
  • Improves CTR: Users are more likely to read through longer text pieces if they’re organised well; studies have shown that users who click on longer articles tend time spend more time reading them than shorter ones. 

How Is It Helpful?

Natural language processing and passage indexing are two of the most powerful tools in SEO. They can help you get more traffic, improve the experience of your users, and even rank better in search results.

In this article, we’re going to tackle what NLP is and how it can be used as part of an SEO strategy.

Natural language processing is the field of computer science that focuses on analysing, understanding and generating human languages. In SEO, it can be used to determine the meaning of a sentence or paragraph and then match it to an appropriate database of keywords.

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How Does Passage Indexing Affect SEO?

Passage indexing, a technique for understanding the meaning of web pages, is an exciting and powerful approach to search that has the potential to revolutionise how we think about search engines. The idea behind passage indexing is simple: instead of just looking at individual words on a page, we can look at entire paragraphs of text. With this new approach, we will be able to better understand what users are trying to find when they type in their queries.

Passage indexing uses natural language processing (NLP) techniques such as part-of-speech tagging, named entity recognition and parsing (breaking down sentences into constituents) in order to derive information about the content being indexed. 

For example, using passage indexing might indicate that there’s an article about “how” something works somewhere on your site; then you could use this information to improve your ranking or provide more relevant results for user searches related to “how” topics.

How Can You Optimise for Passage Indexing?

Use long-form content. Longer articles are more likely to be indexed by Passage Indexing, as they provide more context for the search query.

Use natural language. Natural language makes it easier for a computer to understand what the page is about and the intent of the text on that page. This is especially important if you’re focusing on mobile SEO or voice search optimisation since these platforms rely heavily on natural language processing technology (NLP), which means that website pages need to be written in a way that makes sense for humans as well as machines!

Optimise for mobile users: Mobile devices often have smaller screens than desktop computers, so keywords will appear closer together within lines of text when viewed on these devices. 

This means that it’s important to optimise any pages with long content so there isn’t too much wasted whitespace around paragraph breaks or other formatting elements like bolding/italicising text — this can help make sure users find what they are looking for quickly without having too much scrolling around required before finding relevant information within each individual article itself!


I hope that you have a better understanding of how passage indexing works and how it can affect the SEO of your website. Passage indexing is still relatively new, so we don’t know everything about it yet. However, there are ways to optimise your site for this kind of search engine optimisation. 

We know that passage indexing relies on natural language processing (NLP) to determine when passages within text should be indexed or not—and search engines have used NLP since their inception! It’s only natural that this technology would eventually be applied to other aspects of online content too!