You’ve heard the stories. Best SEO Company Mississauga was hired to boost the visibility of a website and it came out on top in Google search results within a few weeks. You know this is possible because you’ve seen it happen with your own eyes or even experienced it yourself.
But how exactly does an SEO agency do this? Is there some magic formula for instant success in Google’s search engine results that only expert marketers can figure out? The truth is simpler than you think: if you have a website, there are many different ways to make it more visible on Google, but not all of them are effective or reliable.
There are numerous myths about what works and what doesn’t when it comes to optimizing websites for search engines—and we’re here to bust those myths once and for all!
Myth #1: Linking to Other Sites Means Losing Visitors
The first myth we’re going to tackle is the idea that linking to other sites will hurt you. While it’s true that Google looks at links as votes of confidence, they aren’t a zero-sum game. If you link to another site, it doesn’t mean that all of your users will go there instead of staying on yours–and if they do leave your site, there are ways for you to get them back!
When someone links from their own website or blog post back toward yours (or vice versa), this means they’ve found something valuable in what you’ve written and want other people who come across their content through search engines like Google or social media sites like Facebook or Twitter know about it too. This gives both parties exposure and helps build both brands’ reputations as well as improve user experience overall by giving readers multiple options for where they can find similar information elsewhere online if needed.
Myth #2: A Link in Blog Comments Counts as an Inbound Link
A link in a blog comment is not an inbound link. It’s more like a Guest Link, but it doesn’t count as one because Google doesn’t consider it authoritative.
A blog comment is not a page, so the link can only go to the site (and not a specific page). So when you click on that link, you’ll be taken directly back to your original site–not where ever they linked from!
Myth #3: SEO is a Joke and Anyone Can Do It
SEO is a complex and ever-changing field, but it’s not as simple as some would have you believe. The truth is that SEO takes time, effort and patience to master–and even then there’s no guarantee your site will rank on page one of Google or any other search engine. Even if you do all the right things in terms of content creation, Best SEO Company Mississauga said that keyword research and link building (which we’ll get into later), your efforts could still be wasted on poor web design or bad user experience issues that prevent visitors from staying on your site long enough for those good things to matter anyway!
Myth #4: Meta Descriptions are a Ranking Factor
Meta descriptions are not a ranking factor. Rather, they’re simply a way to describe what your page is about. This can be helpful for getting people to click on your link in search results and visit your site–but it won’t help boost your rankings in Google.
The content of meta descriptions varies widely based on the type of page being described, but here are some examples:
- For an article (like this one), we use excerpts from that article along with relevant keywords for each term mentioned in the post title;
- For an infographic or video, we use both written text and images from within those assets;
- For other assets like infographics or videos (not embedded), we just include URLs pointing directly at those pages instead of embedding them into our codebase
Myth #5: Keyword Targeting and Research are No Longer Relevant
Keyword targeting and research are still a crucial part of SEO. When you’re considering keywords, your goal should be to find long-tail phrases that have high search volume, but aren’t too competitive. This will help you rank higher in the SERPs (search engine results pages).
The problem with this approach is that it’s easy for competitors to see what you’re doing and copy it themselves–so if your company has been using this strategy for years now, then you’ll want to think about changing things up!
Conclusion
We hope that this article has opened your eyes to the misconceptions surrounding SEO and helped you understand what it really takes to rank on the first page of Google. While there are many myths out there, Best SEO Company Mississauga believe that by understanding what they are and how they can be busted, you will be able to make informed decisions about your website’s SEO strategy.