When you’re first getting started with SEO Australia, it can be overwhelming to know where to begin. After all, there are so many SEO standards and best practices that it can be difficult to figure out what steps you need to take in order to rank well in Google. In this post, we’ll give you an overview of some of the most important things you need to know about SEO-friendly content creation for your website.
Prioritise Site Performance and Loading Speed
It’s all about speed. Site performance and loading speed are important factors to consider when creating an SEO-friendly website, so it’s vital that you make sure your site loads quickly.
The recommended loading time is less than two seconds – anything longer than that may have a negative impact on your conversion rate. However, if there are certain parts of your website that take longer to load than others then this could be problematic for user experience and search engines will penalise slow loading times through their ranking algorithms.
Make Sure Your Site Is Mobile Friendly
The importance of a mobile-friendly website to your SEO Australia strategy cannot be stressed enough.
Mobile-friendly websites are more likely to rank higher in search results.
Mobile-friendly websites are more likely to convert visitors into customers.
They will help you reach a wider audience (and vice versa).
You can see that the site is fully functional on a mobile device and it has been designed to take advantage of the smaller screen size. This means it’s easier for users to navigate, reduces page load times and increases the likelihood that they’ll convert into customers.
Optimise Your Content
Use keywords in page titles, meta descriptions and body content. For example: “SEO-friendly web design” is a better title than “Our website looks great on mobile devices”.
Include keywords in image alt attributes.
Make sure relevant keywords appear in the first 100 words of your article or blog post; don’t try to stuff too many into this area as Google has been known to penalise websites for keyword stuffing (i.e., putting unrelated keywords into a piece of text just for SEO purposes).
Include a target keyword once within the URL structure where it makes sense (i.e., avoid something like /blog-post-title/best_website_ever).
Don’t Forget Internal and External Links
Internal links are the links on your own website that point to other pages within the same site. External links, on the other hand, point from a page on your site to another site.
Both types have benefits for SEO Australia purposes: internal links help search engines understand what topics are covered by certain pages and can make it easier for users to navigate your site; external links give you “link juice,” or credibility from an outside source on a related topic (and can also improve rankings in some search engines).
Important: When creating internal or external links, make sure they’re relevant and useful! If you write a blog post about pet care tips for cats and dogs but only link to articles about cats in the article itself (or vice versa), this could hurt rather than help your content’s ranking potential.
It’s always better if you link out not just broadly but specifically—say, by linking back to another blog post that covers similar information as yours but in more detail than what you were able to provide alone!
Conclusion
Google’s algorithms are complex, but it’s not hard to get your website ranking higher with a few simple changes. Take some time to think about how you can make your site more SEO-friendly and remember that this is an ongoing process. As we mentioned above, it’s important not just for Google rankings but also for conversions so don’t be afraid of making changes!